Giants and Toys
[Kyojin to Gangu]
Genre: Satire of Capitalism Run Amuck
review in one breath
As three rival Caramel companies prepare for their annual promotional campaigns, the corporate backstabbing begins. But when the PR director of World Caramel discovers Kyoko, a cute but rather unpolished girl to star as the new face of the campaign, the competitive tide seems to turn in their favor. Until, that is, Kyoko becomes such a wild sensation that the entire campaign implodes. Director Masumura here explores the non-ceasing battle between pursuit of profits and business ethics in Japan's increasingly cut-throat corporate world.
Continue reading Giants and Toys - Kyojin to Gangu (Masumura Yasuzo 1958).




